This is an action plan day. No generic theory here. You are going to get specific tools to start and run an amazing Sales & Marketing program.
Rackham observed 35,000 sales calls over a 12-year period and analyzed why some sales people succeed and others fail. From these results he created the highly acclaimed bestselling book and sales training program,SPIN SELLING.
Neil Rackham has written five of the bestselling sales books of all time; SPIN SELLING, Major Account Sales Strategy, Rethinking the Sales Force, Getting Partnering Right and his latest release, Escaping the
Price-Driven Sale.
More than half the Fortune 500 train their salespeople using Neil Rackham’s sales models. SPIN SELLING is the hottest sales training program in the world!