“Strategic Intuition”
William Duggan

PURPOSE

  • Understand the concept of creative strategy, based on the science of how creative ideas actually happen in practice
  • Learn the four key steps that make creative strategy occur, and how to do it better yourself
  • Apply creative strategy to any strategic or creative problem through the Insight Matrix, for individuals and teams

 

9:00 - 10:30 Creative Strategy: What Is It?
 
  • Understand your own strategic thinking model
  • The science of strategic thinking
10:30 - 10:45 Break
10:45 - 12:00 Creative Strategy: How It Works
 
  • The four steps of creative strategy
  • Case examples of creative strategy in action
Lunch 12:00 to 1:00
1:00 to 2:30 Creative Strategy: As a Business Method
 
  • Creative strategy as part of strategic planning
  • Lessons of creative strategy for company culture
2:30 - 2:45 Break
2:45 to 4:00 Insight Matrix: A Team Strategy Tool
 
  • Brainstorming vs. team search
  • Applying and adapting the Insight Matrix