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IT’S BEEN 12 YEARS since Verne Harnish’s book Mastering the Rockefeller Habits was first released.

Scaling Up: How to Build a Meaningful Business… and Enjoy the Ride (Rockefeller Habits 2.0) is the first major revision of this business classic.

In Scaling Up, Harnish and his co-authors share practical tools and techniques to grow an industry-dominating business without killing them-and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee or location.

It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues haven’t turned into more profitability, so at some point they wonder if the journey is worth the effort.

Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of new One-Page tools including the famous and recently-revised one-Page Strategic Plan and the Rockefeller Habits Execution Checklist which more than 40,000 firms around the globe have used to scale their companies successfully.

Running a business is ultimately about freedom. Scaling Up shows owners how to achieve it, no matter how big and complicated a business grows.



Organizational Structure Organizational Processes


Seven Strata One-Page
Strategic Plan


Rockefeller Habits Checklist Who What When (Action Plan)


Cash Optimization Strategies

Available to buy at these retailers

About the Author

Verne is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with over 140 coaching partners on six continents, Verne has spent the past 32 years educating entrepreneurial teams.

The “Growth Guy” syndicated columnist, he’s also the Venture columnist for FORTUNE magazine. He’s the author of Mastering the Rockefeller Habits which is endorsed by over 100 CEOs of min-size companies and is published in 9 languages. Verne, along with the editors of FORTUNE, also authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword. Verne also chairs annual Growth Summits in North America, Australia, Europe, and Latin America and continues to teach in the MIT-based executive program he founded.

Residing in Barcelona, Spain, he’s married with four children and enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.