Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 10 management thinkers by global management award Thinkers50, and in 2013 won the Distinguished Achievement award for Strategy. She’s been recognized as one of the top ten business school professors to follow on Twitter, and Fast Company named her one of the 25 smartest women to follow on Twitter. In 2009, she was inducted as a Fellow of the Strategic.

Management Society, an honor accorded those who have had a significant impact on the field. In 2013 she will serve as Dean of the Fellows. McGrath is the author of three books in addition to her upcoming book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).

McGrath has designed and delivered speeches and workshops ranging from 45 minute keynotes to several days-long strategy retreats. She is known for her flexibility and ability to customize her programs to the precise needs of her audiences.