Free the Idea Monkey ….to Focus on What Matters Most
The world’s leading companies—from Disney to Microsoft—are masters at striking a balance on their teams between the Idea Monkeys—creative types who are great at brainstorming new ideas but not always easy to rein in—and the (Ring) leaders, who know how to awaken and focus the Idea Monkeys in their organization while setting strategy and executing with precision.
In this seminar, Mike Maddock, founding partner and CEO of innovation agency Maddock Douglas, Inc. and co-author of Free the Idea Monkey will help you to do the same in your own firm. You will learn to build a culture where innovation thrives and you can harness the ideas produced by the dreamers on your team while you collectively meet the goals that make you money.
You’ll learn:
- The way to determine if you and other key members of your team are Idea Monkeys or (Ring)leaders
- How companies such as Apple strike an effective balance between divergent and convergent thinkers
- Strategies for turning your company into an incubator for innovation
- Maddock’s methods for turning your team’s best ideas into “lethal weapons” that will fuel your company’s growth
