Dr. Medvec, Northwestern University's premier negotiations expert, has several critical negotiation tools useful during these turbulent times - ranging from emphasizing "avoidance of loss" vs. "benefits" to the importance of driving all negotiations via synchronous communication - a critical technique for dramatically reducing sales cycle time.

It is challenging to be calm in the midst of the current economic environment and the stress that this environment is creating.

Many of you are probably encountering tough negotiations as a result of the economic pressure today. In this session, we will talk about how to manage these challenges by using the right negotiation strategies.

Today's business environment creates many opportunities though. This session will highlight how to leverage these opportunities to your advantage.

Crisis creates the opportunity to build customer relationships  because of customers’ increased dependence on you.

Crisis also creates the perfect opportunity to lead change initiatives. People tend to be risk seeking in the domain of losses and risk-averse in the domain of gains. This makes the status quo very sticky in gain periods. The losses we are currently experiencing create an ideal environment for change.

For more on Dr. Victoria Medvec Click here