What do coin-counting machines, machine intelligence in aircraft braking systems and sophisticated packaging solutions all have in common? They are examples of MarketBusters – moves companies have made, even in seemingly banal markets, that spark true breakout growth. In this hands-on, effective workshop, Rita McGrath will describe five lenses that you can use immediately to discover growth opportunities. This will not be a theoretical exercise – there will be plenty of time for application exercises and one-on-one discussion with McGrath about the growth issues facing your company. You will leave the seminar with a powerful toolkit that has been used effectively by companies all over the world to discover growth opportunities.
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8:30 - 8:45 |
Introductions |
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8:45 - 9:30 |
Introduction of segmentation and consumption chain |
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9:30 - 10:15 |
Workshop: Using these concepts with a case |
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10:15 - 10:45 |
Introduction of attribute mapping lens |
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10:45 -11:15 |
Workshop: Using these concepts with a case |
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11:15 - 12:00 |
Groups report and discussions |
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12:00 - 1:00 |
Lunch |
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1:00 - 1:30 |
Introduction of business model lens |
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1:30 - 2:15 |
Workshop – inventing a new business model for a new offer |
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2:30 - 3:00 |
Introduction of industry shift lens |
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3:00 - 4:00 |
Workshop – application of industry shift lens |
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4:00 - 5:00 |
After the idea: how do you solve some of the biggest barriers to strategic innovation and initiatives? |
Chief Executive Officers