Who Should Attend
  • Chief Executive Officers
  • Chief Operating Officer
  • Chief Strategy Officer
  • Directors and Presidents
  • Heads of Marketing, Sales & Strategy
  • Business Heads
  • Profit Centre Heads
  • Entrepreneurs
  • Small and Medium Business Owners
  • Business Development Managers
  • Brand heads
  • Ad agency directors
What do coin-counting machines, machine intelligence in aircraft braking systems and sophisticated packaging solutions all have in common? They are examples of MarketBusters moves companies have made, even in seemingly banal markets, that spark true breakout growth. In this hands-on, effective workshop, Rita McGrath will describe five lenses that you can use immediately to discover growth opportunities. This will not be a theoretical exercise there will be plenty of time for application exercises and one-on-one discussion with McGrath about the growth issues facing your company. You will leave the seminar with a powerful toolkit that has been used effectively by companies all over the world to discover growth opportunities.
  8:30 - 8:45 Introductions
  8:45 - 9:30 Introduction of segmentation and consumption chain
  9:30 - 10:15 Workshop: Using these concepts with a case
  10:15 - 10:45 Introduction of attribute mapping lens
  10:45 -11:15 Workshop: Using these concepts with a case
  11:15 - 12:00 Groups report and discussions
  12:00 - 1:00 Lunch
  1:00 - 1:30 Introduction of business model lens
  1:30 - 2:15 Workshop – inventing a new business model for a new offer
  2:30 - 3:00 Introduction of industry shift lens
  3:00 - 4:00 Workshop – application of industry shift lens
  4:00 - 5:00 After the idea: how do you solve some of the biggest barriers to strategic innovation and initiatives?
In this hands-on high level summit, Rita McGrath talks about powerful strategic moves, what she calls Marketbusters. By learning the techniques you too can gain significant competitive advantages over your rivals and industries, and deliver blockbuster growth. Based on her extensive research with companies across industries, she will share 5 Market Busting Lenses and present several proven market busting moves.
  As a long time member of the Rita McGrath fan club, I was delighted to see this model. It acknowledges competitive realities and shows a clear path forward. Best way to deal with disruption!

Clayton Christensen
Harvard Professor and Innovation Guru
  Rita shows you how you can identify opportunities fast, execute against them at scale, and be unafraid to move on when the situation changes

William Green, Former Chairman
PLEASE CALL US ON: 022 28846847 OR SEND AN EMAIL TO rupalif@kcapital-us.com