Who Should Attend
  • Chief Executive Officers
  • Chief Operating Officer
  • Chief Strategy Officer
  • Directors and Presidents
  • Heads of Marketing, Sales & Strategy
  • Business Heads
  • Profit Centre Heads
  • Entrepreneurs
  • Small and Medium Business Owners
  • Business Development Managers
  • Brand heads
  • Ad agency directors
Rita McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. She is a popular instructor, a sought- after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013, and won the #1 Achievement award for Strategy that year. She’s also been recognized as one of the top ten business school professors to follow on Twitter and one of the 25 smartest women on Twitter by Fast Company magazine. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field. McGrath is the author of three books in addition to her most recent book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press). The End of Competitive Advantage was named the best strategy book of the year by Strategy + Business magazine, and best general management book of the year by 800-CEO-READ, where it was also on their business best-seller list.
Rita has written many HBR articles and four best selling books, the latest mega seller being The End of Competitive Advantage. Her clients include Coke to Swiss Re and she is one of the most sought after guest at Davos for the last couple of years.
In this hands-on high level summit, Rita McGrath talks about powerful strategic moves, what she calls Marketbusters. By learning the techniques you too can gain significant competitive advantages over your rivals and industries, and deliver blockbuster growth. Based on her extensive research with companies across industries, she will share 5 Market Busting Lenses and present several proven market busting moves.
  As a long time member of the Rita McGrath fan club, I was delighted to see this model. It acknowledges competitive realities and shows a clear path forward. Best way to deal with disruption!

Clayton Christensen
Harvard Professor and Innovation Guru
  Rita shows you how you can identify opportunities fast, execute against them at scale, and be unafraid to move on when the situation changes

William Green, Former Chairman
PLEASE CALL US ON: 022 28846847 OR SEND AN EMAIL TO rupalif@kcapital-us.com